Clinically proven to relieve heel pain. APMA*- accepted orthotic helps relieve heel pain. Burning or aching heel pain, especially in the morning, is the primary indicator of plantar fasciitis. The plantar fascia is the connective tissue that connects the ball of your foot to your heel and supports the arch of your foot. Repetitive stress can lead to micro-tears and inflammation. Full, proper support across your plantar fascia is key to successful pain relief. Our unique design: Supports the entire width of the plantar fascia to reduce stress and pain; Cradles tender heel; Gel heel insert absorbs shock.